Toronto, Ontario – July 31, 2024 – Canadian pop music duo Crash Adams, consisting of Rafaele “Crash” Massarelli and Vince “Adams” Sasso, are riding a wave of success as they continue to capture the hearts of fans worldwide. Recently nominated for Breakthrough Group of the Year at the prestigious Juno Awards of 2024, Crash Adams has solidified their place in the music industry with their innovative approach and infectious sound.
Crash Adams began their musical journey in the early 2020s. Despite their undeniable talent, the duo initially struggled to gain traction. This changed dramatically when they devised a unique social media strategy involving Massarelli’s grandmother’s iconic red couch. By transporting the couch to various unexpected locations, they created engaging TikTok videos that quickly garnered a massive following. This creative twist not only showcased their music but also highlighted their playful and relatable personalities.
Their latest venture, the music video for “Hotel Party,” marks another significant milestone. Shot in the stunning locale of Dubai, this video is a visual masterpiece that perfectly complements the duo’s vibrant and energetic style. The production of “Hotel Party” was a collaborative effort with Visit Dubai, produced by the cutting-edge ideation company Watch My i, and co-directed by Steele Stride and Michael Essey.
“We are thrilled to share our new music video ‘Hotel Party’ with the world. The experience of shooting in Dubai was incredible, and working with Visit Dubai and Watch My i made it even more special. We can’t wait for our fans to see what we’ve created and to continue sharing our journey with them,” said Rafaele “Crash” Massarelli.
“Collaborating with Crash Adams on ‘Hotel Party’ was a perfect example of what Watch My i strives to achieve. Bringing together creativity, innovation, and community, we aim to redefine storytelling and create memorable experiences,” said Michael Essey, co-director at Watch My i.
Crash Adams’ ascent in the music industry is a testament to their talent, creativity, and ability to connect with audiences in unique ways. As they continue to push boundaries and explore new horizons, the future looks incredibly bright for this dynamic duo.
About Watch My i: Watch My i is an ideation company that specializes in Creative Campaign Strategies and Film Production. What sets us apart is our commitment to building a global community of artists known as “The inner Circle,” where creativity knows no bounds. Our vision is to disrupt the film industry through innovation, imagination, and inclusive collaboration, positioning ourselves as “The Next Generation of Content Experience.”
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