Dubai, UAE – October 28th, 2024– For the second year in a row, Watch My i is proud to be at the forefront of the Dubai Fitness Challenge (DFC), delivering unparalleled coverage of this citywide movement and setting the stage with an electrifying pre-campaign commercial shoot.
As the eighth edition of DFC kicks into high gear, Watch My i once again steps up to bring the energy, passion, and movement of this iconic event to life. Under the visionary leadership of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the month-long fitness festival continues to inspire millions to commit to 30 minutes of exercise for 30 days. Our role? Capturing every moment, every milestone, and every heartbeat of a city in motion.
A Legacy of Innovation in Storytelling
At Watch My i, we don’t just film; we create immersive experiences that move audiences. Our collaboration with Dubai Fitness Challenge underscores our commitment to visually compelling storytelling that resonates on a global scale. This year, we’ve elevated our game—curating content that embodies the spirit of fitness, community, and transformation that DFC represents.
Through a dynamic mix of high-energy visuals, cinematic storytelling, and pulse-pounding action, our pre-campaign commercial set the stage for what promises to be the most exciting edition of DFC yet. Our production team worked hand-in-hand with Dubai’s Department of Economy and Tourism (DET) and Dubai Sports Council to craft a visual narrative that ignites excitement and motivates people across the city to embrace a healthier lifestyle.
From Concept to Execution – Bringing DFC to Life
Watch My i is not just a spectator; we’re embedded in the heart of DFC, covering key events, activations, and the city’s most thrilling fitness experiences. Our team is on the ground, ensuring every frame tells the story of movement, determination, and transformation. Whether it’s the electrifying Dubai Run, the high-energy Dubai Ride, or the immersive fitness villages, we’re capturing it all with a signature cinematic style that elevates the event to new heights.
“The Dubai Fitness Challenge is more than just an event; it’s a movement that has transformed the way this city engages with fitness and wellness,” said Sened Gomera Head of Growth at WMi. “We are honored to once again be trusted to bring this movement to life, pushing creative boundaries to showcase the passion, energy, and dedication of the people of Dubai.”
Elevating DFC’s Global Reach
With millions engaging with DFC content worldwide, Watch My i’s approach to digital storytelling ensures that this year’s campaign reaches audiences far beyond Dubai. Our unique, high-impact style delivers a powerful visual experience that resonates across platforms, inspiring people to move, engage, and be a part of something bigger.
As Dubai Fitness Challenge continues to grow, Watch My i remains dedicated to amplifying its impact. From concept development to on-ground execution, our team is committed to shaping the visual identity of DFC and solidifying Dubai’s position as one of the most active cities in the world.
Stay tuned for exclusive behind-the-scenes content, breathtaking visuals, and moments that define this year’s Dubai Fitness Challenge. Follow our journey on [Insert Watch My i social handles] and witness the power of movement through our lens.
